Know your audience.

At USM today for my 13-year old to receive an award for being invited to participate in The Duke University TIP for academic excellence.

I’m reminded by the speakers at the Opening Session of the need to coordinate messages before sharing a podium. Three speakers said the same thing before we excused ourselves to lunch.

An audience full of 13-year olds? They lost the audience midway through the second speaker. Not a great way to excite kids about Higher Education.


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